Zcash launched in 2016 as one of the earliest privacy-focused cryptocurrencies. As the market became more crowded, the Zcash Company brought in ADJY to refine the coin mark and evolve the broader identity into something more polished, credible, and distinctive.

As Lead Art Director and primary designer, I helped develop the updated identity and apply it across a new website, social channels, community forums, news, and editorial content. The work gave Zcash a more consistent visual presence while preserving the recognition and equity it had already built.

Our relationship continued as ADJY became the agency of record. I supported the brand across campaigns, motion and video, microsites, promotional materials, social content, and event experiences, helping the identity adapt as the organization, technology, and wider cryptocurrency landscape evolved.

BRAND AND IDENTITY
ART DIRECTION
DESIGN: WEB, ENVIRONMENTAL, DIGITAL, APP, PROMOTIONAL
MOTION AND VIDEO
UI/UX (Zashi Wallet)