The Test Set was created by Posit to explore the people, ideas, and experiences shaping data science. Working with the Posit team, I contributed to the early development of the show and helped craft its mark and visual identity, establishing a flexible system that could support the series across video, social, and promotional content.

As Lead Art Director and primary designer, I also developed the title sequence and motion graphics package, including the show open, transitions, lower thirds, and supporting visual elements. I also helped shape the initial production approach and supported the launch with editing and motion work for the first episode and teaser.

Since then, I heave continued to support the series as needed, occasionally stepping in to edit episodes and promotional content, including the show’s first-anniversary piece. The work has helped The Test Set maintain a recognizable identity while allowing each conversation and guest to have its own character.

BRAND
ART DIRECTION
UI/UX