Presentations, Posters & Social
Most of a brand's working life happens after launch: in a sales meeting, on a conference wall, in a feed someone is scrolling past. That's where a system either holds up or slowly comes apart.
For Navint, K2, ECC and Zcash, these pieces extended brand systems I helped build or evolve.
Presentations
I design sales decks, pitch decks and presentation templates. I work out the story first: what the audience needs to believe, in what order, and what can be cut. Then I design the slides so the structure is obvious at a glance, the parts are reusable and the whole deck stays on brand.
Information design
An infographic has to work at two distances: one clear idea from across the room, and real detail for anyone who walks up. Each of these started as something dense, like data, a process or a product story, and had to fit on a single page. They include Navint’s lead-to-revenue framework, K2’s summaries of industry research and Electric Coin Co.’s charts of community support and project metrics.
Social
Social and blog images get made quickly and often. For Electric Coin Co. and Zcash, I designed images for blog posts that carried each post’s look into social. For Posit, I made short animated GIFs for brand posts and for partner campaigns such as Posit + Databricks. No matter the client, I employ bold imagery and often use simple motion to catch attention in the feed and send people to the post, article or site.
