Fast FWD
Campaign and event marketing | art direction, web, motion, video, print
Fast FWD began as a campaign to build awareness of K2 through the stories of its customers. The aim was to show what people were achieving with the software and bring fresh energy to the existing customer base. That campaign became the theme for K2’s first global user conference in Las Vegas.
I worked within K2’s in-house creative marketing team, contributing to concept development and art direction, then carrying the work through design and production. I led design and production for presentation templates, motion and video case studies, and contributed across the website and supporting print and digital materials.
The Fast FWD Challenge gave the campaign a way to gather those stories. K2 employees were invited to nominate customers and partners doing interesting work with the software, with selected stories intended for video, case studies and conference presentations. The printed campaign materials introduced the idea and explained how to participate.
As the campaign extended into the conference, the design had to support a different set of needs. The event website brought together speakers, schedules, registration and travel information. The bold typography and supporting colors connected those practical details to the campaign identity.
Motion and video carried the same visual language into the event. For the conference opening video, I handled art direction, motion, editing and production, extending the work from event promotion into the opening experience.