As the Zcash Company evolved, it recognized the need for an identity that could stand apart from Zcash itself and support its broader mission. The new Electric Coin Co. brand created a clearer distinction between the organization and the currency, giving ECC room to advocate for privacy, economic freedom, and access to a fair and open financial system.

I helped shape and launch the identity, then continued to evolve and support the brand across digital experiences, campaigns, motion, social media, events, and other communications. The work established ECC as an organization with its own voice and purpose while preserving its close connection to Zcash and the community it helped build.

ART DIRECTION
BRAND AND IDENTITY
WEB  AND PRINT DESIGN
MARKETING COLLATERAL
2D MOTION AND VIDEO