Overview

Zcash launched in 2016 as one of the earliest privacy-focused cryptocurrencies. As the market became more crowded, the Zcash Company brought in ADJY to refine the coin mark, declare its unique market position and value and evolve its identity into something more polished, credible, and distinctive. Its website needed to educate, inform, advocate and serve as a community hub to bring together a decentralized ecosystem built around the idea that information and access should be shared freely and easily.

Solutions

01
Introduced users to Zcash and supported education and adoption through two clearly defined primary journeys: “Use Zcash” and “Learn Zcash.”

02
Presented wallets, exchanges, developer tools, partnerships, community initiatives, and other projects from across the decentralized Zcash ecosystem through a searchable, filterable grid organized by categories and tags.

03
Served as a quick reference for Zcash pricing and education, network statistics, and essential technical information while connecting users to more specialized documentation, development resources, and community platforms.

Scope
The latest iteration of the website took an audience-focused approach, serving people who were new to cryptocurrency or ZEC and looking to understand and engage with Zcash as both a currency and a privacy tool. At the same time, it ensured that advocates, partners, and developers could easily access the technical information and ecosystem resources needed to support the broader Zcash mission.

The fully responsive site was designed and implemented as a custom, content-rich WordPress platform hosted on Pantheon and secured through Cloudflare.

Role
Design, Art Direction, UX/UI Design, Content Strategy, Motion, Asset management and Project management

Overview

For K2.com the problem seemed simple: Raise awareness and generate sales leads for our inside sales and enterprise teams.

The real problem? How to qualify those leads for a highly complex (and potentially expense) enterprise IT software that requires a fair bit of expertise — without a usable demo or environment for highly skilled IT developers to try it themselves.

Solutions

01
Created a simple, elegant, responsive experience focused on the product and its core features, supported by a persistent call to action.

02
Developed a one-minute demo page that allowed non-technical prospects to explore specific features and capabilities without getting lost in industry jargon.

03
Built a modular content system that made it possible to quickly publish new material ahead of the product launch and respond to user feedback over time.

04
Simplified the navigation so prospective customers could quickly compare products and features, while existing users could use the site as a starting point for related digital tools and resources.

Scope
Full site, responsive system, CMS module design, Digital usage guide, landing pages for integrated email campaigns, asset and digital management, ongoing maintenance and optimization with dev team.

Role
Art Direction, UX/UI Design, Content Strategy, Motion and Video, Project management