Richard Renno

Overview

Zcash launched in 2016 as one of the earliest privacy-focused cryptocurrencies. As the market became more crowded, the Zcash Company brought in ADJY to refine the coin mark, clarify its unique market position and value, and evolve their identity into something more polished, credible, and distinctive.

The website needed to educate, inform, and advocate for Zcash while serving as a hub for a decentralized ecosystem built around the idea that information and access should be shared freely and easily.

Scope

The latest iteration of the website took an audience-focused approach, serving people who were new to cryptocurrency or ZEC and looking to understand and engage with Zcash as both a currency and a privacy tool. At the same time, it ensured that advocates, partners, and developers could easily access the technical information and ecosystem resources needed to support the broader Zcash mission.

The fully responsive site was designed and implemented as a custom, content-rich WordPress platform hosted on Pantheon and secured through Cloudflare.

Solutions

01
Introduced users to Zcash and supported education and adoption through two clearly defined primary journeys: “Use Zcash” and “Learn Zcash.”

02
Presented wallets, exchanges, developer tools, partnerships, community initiatives, and other projects from across the decentralized Zcash ecosystem through a searchable, filterable grid organized by categories and tags.

03
Served as a quick reference for Zcash pricing, educational resources, network statistics, and essential technical information while connecting users to more specialized documentation, development resources, and community platforms.

Role

Design, Art Direction, UX/UI Design, Content Strategy, Motion, Asset and Project management

Overview

After acquiring Adjy’s client Statera, Navint retained us in to sharpen its market position and bring the two companies together under a new brand that reflected its expertise in lead-to-revenue strategy and implementation.

Our next task was applying it to a website that made a complex mix of strategy, operations, technology, and implementation services feel connected, understandable, and relevant to business leaders.

Scope

The website organized Navint’s expertise across CRM, CPQ, CLM, Billing, and ERP around a unified lead-to-revenue lifecycle. It needed to help prospective clients understand how individual services, technologies, and platform partnerships worked together while still providing enough detail for visitors researching a specific operational or technical challenge.

The fully responsive WordPress site brought together service offerings, platform expertise, case studies, demonstrations, company news, and thought leadership within a flexible content system that could grow alongside Navint’s expanding practices, partnerships, and global presence.

Solutions

01
Created a clear lead-to-revenue framework that connected CRM, CPQ, CLM, Billing, and ERP and helped users understand how Navint’s services supported the complete customer and revenue lifecycle.

02
Organized services, platform expertise, partnerships, and case studies into clear pathways that allowed visitors to explore Navint by business challenge, technical capability, or demonstrated client outcome.

03
Developed a flexible, modular content system that supported case studies, demonstrations, insights, news, and new service offerings while allowing the site to evolve alongside the company.

04
Balanced high-level business messaging with deeper technical content, making complex transformation work more approachable while providing clear paths to related services, proof points, and opportunities to connect with the Navint team.

Role

Design, Art Direction, UX/UI Design, Content Strategy, Motion, Asset Management, and Project Management

Overview

For K2.com the problem seemed simple: Raise awareness and generate sales leads for our inside sales and enterprise teams.

The real challenge? How to qualify those leads for a highly complex (and potentially expensive) enterprise IT software platform that required a fair bit of expertise — without a usable demo or environment for highly skilled IT developers to try for themselves.

Scope

Full site, responsive system, CMS module design, Digital usage guide, landing pages for integrated email campaigns, asset and digital management, ongoing maintenance and optimization with dev team.

Solutions

01
Created a simple, elegant, responsive experience focused on the product and its core features, supported by a persistent call to action.

02
Developed a one-minute demo page that allowed non-technical prospects to explore specific features and capabilities without getting lost in industry jargon.

03
Built a modular content system that made it possible to quickly publish new material ahead of the product launch and respond to user feedback over time.

04
Simplified the navigation so prospective customers could quickly compare products and features, while existing users could use the site as a starting point for related digital tools and resources.

Role

Art Direction, UX/UI Design, Content Strategy, Motion and Video, Project Management