Crypto in Context
an Electric Coin Co. Initiative

As part of its education and awareness work, the Electric Coin Company brought together crypto-industry leaders and members of underserved communities for two days of conversation, networking, and collaborative workshops focused on cryptocurrency and financial literacy.

The campaign centered the people navigating the intersection of emerging technology and financial access, sharing the experiences of those influencing the future of cryptocurrency, being affected by it, and too often excluded from the conversation.

Building on the relationships and ideas that emerged, we helped shape and execute an awareness campaign designed to extend those conversations beyond the event. The resulting identity and execution gave the campaign a distinct voice and was carried across a dedicated microsite, articles, portrait photography, videos, and supporting digital and print materials.

ART DIRECTION
WEB  AND PRINT DESIGN
EVENT AND MARKETING
COLLATERAL VIDEOS (PROMOTIONAL AND INTERVIEW EDITING)