K2.COM

For K2.com the problem seemed simple: Raise awareness and generate sales leads for our inside sales and enterprise teams. The real problem? How to qualify those leads for a highly complex (and potentially expense) enterprise IT software that requires a fair bit of expertise — without a usable demo or environment for highly skilled IT developers to try it themselves.


The solution. Simple, elegant, responsive product- and feature-focused content that drove and educated while offering a persistent call-to-action. It also featured a one-minute demo page that allowed potential non-technical customers to view specific features and capabilities without getting bogged down in highly technical industry jargon, plus a modular system that allowed us to quickly post new content in anticipation of the upcoming product launch and that gave us the ability to implement user feedback. Finally, we wrapped it in a simple, easy to use navigation that allowed our demographic to quickly surface features and comparisons of our main product and and allowed our current users to use the site as a launching point for our other digital properties.

 

ART DIRECTION
DESIGN
UX/UI
WEB DESIGN
DIGITAL